We are seeking a qualified Content and Social Media Manager to oversee the development, implementation, and management of our content marketing strategy, with a pronounced focus on social media channels. This position necessitates a creative thinker possessing excellent communication skills and a comprehensive understanding of digital marketing trends.

In this position, you will collaborate closely with internal stakeholders and agency partners to develop and manage content. Your responsibilities will encompass several key initiatives, including the daily administration of our investment’s social media calendar, utilising tools such as Sprinklr.

This position offers the opportunity to engage within a highly collaborative and agile marketing team. It is particularly suited for individuals who are accustomed to working with diverse stakeholders and teams, including specialised marketers, FM professionals, investment managers, product teams, and external agencies.

Key Responsibilities

• Develop and execute a comprehensive content strategy that resonates with the company’s target audiences and aligns with our brand identity.

• Own the development of a monthly social calendar, incorporating new themes and ideas whilst maturing the existing strategy

• Explore new channels and/or tools to improve engagement and efficiency

• Create, curate, and manage high-quality, engaging content across social media channels, and digital platforms.

• Monitor and analyse social media performance using analytics tools and adjust strategies to optimise results.

• Collaborate with cross-functional teams, including marketing, design, and product, to ensure cohesive messaging and branding.

• Identify and engage with influencers and brand advocates to expand our reach and credibility.

• Prepare regular reports on content and social media performance, and provide insights and recommendations for improvement

Key Skills & Experience

• Previous experience working in a social media marketing role (exposure to sustainability in Property management is desirable)

• Experience with Sprinklr (or a similar social media management tool) is essential, with Facebook Business Manager and TikTok Ads experience preferred

• Experience with a Consumer Insights tool such as Kantar’s TGI is desired

• A passion for exploring the latest social media and digital trends

• A natural project manager, with experience in running end-to-end initiatives within a fast-paced environment

• Analytical, with a test & learn mindset, comfortable working with data (and data teams) to identify trends and growth opportunities